There are heads growing on Tony Dighera's farm, and they're not made of lettuce.
They're called
"pumpkinsteins," and they look a lot like the Frankenstein creature that
actor Boris Karloff made famous more than 80 years ago.
"Nobody's ever seen anything like it, ever," said Dighera of his creepy creations.
"It's so new, and it's so unique that demand has been off the charts," Dighera said.
Dighera, who opened his
Cinagro Farms eight years ago, says he was inspired after seeing
cube-shaped watermelons grown in Japan. He was successful in creating
not only edible, box-shaped watermelons at his Fillmore, California,
organic farm, but heart-shaped melons as well. He then made the leap to
try to create a unique-looking pumpkin -- a four-year process that is
only proving fruitful this year.
"A lot of people thought I
was nuts," the goateed farmer told CNN during a visit to see his crops.
"When I first started doing this I think every farmer in the world
looked at me like I was a complete lunatic."
It was a scary prospect
for Dighera, who says he not only invested all of his money, but also
that of friends and family, as he experimented with different varieties
of pumpkins and various materials and designs for the mold.
In addition to pumpkinsteins, Tony Dighera also creates uniquely shaped watermelons.
An early design of the
Frankenstein monster was dismissed as being too spooky, so the mouth was
changed to create a slight smile. Dighera needed to create a strong
mold that could encase a pumpkin, yet permit air to reach the growing
gourd inside.
The pumpkin variety had
to be just right. They couldn't be too big or they'd burst from the
molds. Too small and the pumpkins wouldn't fill the molds.
Dighera won't go into
much more detail to protect his investment, but he's more than happy to
share his reaction upon unveiling his first successful pumpkinstein.
In the process of making the perfect pumpkinstein, some turned out too scary and too squished.
"That first time we pulled it off, and it worked, we all looked at each other." said Dighera, "It was high fives all around."
But there's still a learning curve. Dighera says he produced 5,500 pumpkins this year, but that's only a 60% success rate.
The biggest
complications: heat, bugs and too much condensation, all of which can
rot the pumpkins within the molds at any time during their more than
three-month growing period.
Dighera doesn't know
whether he has a thriving pumpkinstein until he removes the nuts and
bolts from the mold and successfully removes the pumpkin. If the
pumpkin's shell sticks to the mold and tears during this final process,
the squash is squashed.
"There's absolutely zero return on it," Dighera explained.
Dighera believes he's
developed the skills now to produce a bumper crop of his creations next
year. He predicts a 90% success rate totaling some 40,000 pumpkinsteins.
Dighera predicts a 90% success rate next year, totaling some 40,000 pumpkinsteins.
But don't expect
pumpkinsteins to boot jack-o'-lanterns off the porch completely. They're
not cheap, costing $100 or more at some Southern California markets
specializing in organic produce, such as Whole Foods and Erewhon. They
are already sold out online at cinagro-farms.com.
While the price scared
off most customers with whom CNN spoke at Erewhon Market in Calabasas,
California, all of them were fascinated at the Frankenstein farmer's
feat.
"I've never seen anything like this," said 13-year-old Johnny Palla. "It's really cool."
"That's weird, but I
like it," said Ashley Forster, calling the pumpkin a real Halloween
eye-grabber. "People would stop and look at it."
That's the novelty that
Dighera is banking on, but he's already creating something to rival his
own pumpkinsteins. He says he'll be planting white pumpkins and growing
them in the shape of skulls, another face to help get this farmer ahead
next Halloween.
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